About Us

Apex Strategy Inc. was founded by Joe Amati, an industry veteran with nearly two decades of experience working on some of the world’s biggest brands.

Joe has a breadth of experience building and leading insights teams as both an agency and client executive leader. He led and built out the insights team for Canada’s largest grocery retailer, modernized and grew insights for a Tier 1 CPG, and changed the brand direction of a luxury fashion retailer post-IPO. Furthermore, he’s been a trusted advisor to Fortune 500 clients and sits on the board of Directors for the Insights Association.