About Us

Apex Strategy Inc. was founded by Joe Amati, an industry veteran with over two decades of experience working with some of the world’s biggest brands.

Joe has a breadth of experience building and leading strategic insights as both an agency and client executive leader. He has held prominent and influential positions for Canada’s largest grocery retailer, a Tier 1 CPG, and a leading luxury fashion retailer. Furthermore, he has been a strategic partner and collaborator to boards of directors, company owners, and to the C-suite of Crown Corporations and Fortune 500 companies.