Case Studies
Evolved organization from product-first to consumer-first
Deepened customer relationships with increased internal collaborations
Deepened customer relationships with increased internal collaborations
Going beyond the obvious category drivers led to an evolved brand strategy and activation based on human needs, emotions, and values.
Deepened customer relationships with increased internal collaborations
Deepened customer relationships with increased internal collaborations
Deepened customer relationships with increased internal collaborations
The creation of Shopper Insights harmonized learnings between Marketing and Sales, leading to coherent sales stories to key customers and preferential retail conditions.
Drove adoption of sustainability program
Deepened customer relationships with increased internal collaborations
Drove adoption of sustainability program
Worked with the CEO and CMO to uncover true sentiment towards reusable bag adoption and an activation to address unconscious drivers of uptake.