Apex Strategy Inc.
Apex Strategy Inc.
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    • Home
    • Purpose
    • Services
    • Case Studies
    • About Us
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  • Home
  • Purpose
  • Services
  • Case Studies
  • About Us
  • Contact Us

Case Studies

Evolved organization from product-first to consumer-first

Deepened customer relationships with increased internal collaborations

Deepened customer relationships with increased internal collaborations

Going beyond the obvious category drivers led to an evolved brand strategy and activation based on human needs, emotions, and values.

Deepened customer relationships with increased internal collaborations

Deepened customer relationships with increased internal collaborations

Deepened customer relationships with increased internal collaborations

The creation of Shopper Insights harmonized learnings between Marketing and Sales, leading to coherent sales stories to key customers and preferential retail conditions.

Drove adoption of sustainability program

Deepened customer relationships with increased internal collaborations

Drove adoption of sustainability program

Worked with the CEO and CMO to uncover true sentiment towards reusable bag adoption and an activation to address unconscious drivers of uptake.

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